Lean startup / Entrepreneurship

Coffee Roasting, Life Quality, Success, and Fulfilment: Your Perfect Coffee Roastery

This blog explores how coffee roasting is more than just a business; it’s a journey that intertwines personal values, sensory science, and customer engagement. Key insights include applying Clayton Christensen’s ‘Jobs to be Done’ theory, Ken Wilber’s Integral theory, mastering sensory skills for quality control, and aligning your roastery with personal growth. Whether you’re a seasoned roaster or new to the field, this post emphasises the importance of continuous learning and experimentation to find your way (and your roast profile curves!) rather than ‘following somebody else’s curves’. The purpose is to create great coffee, a fulfilling life, and a vibrant community in which your deepest values, passions, and purpose are the heart of your organisation’s value.

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Why Rate of Rise is a bad reference point for optimizing flavour in coffee roasting

This text is simultaneously a podcast episodeavailable with vidoe on Youtube) and blog post so please subscribe to our podcast CoffeeScience for CoffeePreneurs and YouTube channel if you like to either listen to content on the go or keep yourself awake with some visual stimuli while going through heavy (but useful) content. If Rate of

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