Morten presents the work on customer perception of High vs Low quality investigated with Behavioral…
business models of coffee roasteries
The work with mapping out business models of coffee roasteries is not done yet, but you can participate yourself by going to this survey: https://coffeeroasteries.questionpro.com
And get some more background by watching this presentation for Roasters Guild Camp:
https://roasterguildofeurope.com/talks-library/business-models-morten-munchow