Your Perfect Coffee Roastery: Experimentation – Start with the flavour goal in mind (the customer, even if it is yourself) Summary The blog post “Your Perfect Coffee Roastery: Experimentation” highlights the significance of experimenting with coffee roasting. It critiques traditional methods like the 2004 SCA cupping form and Rate of Rise paradigm, suggesting they contradict […]
Summary The blog post focuses on controlling the coffee roasting process. It discusses techniques for detecting roasting variations, the role of customer perception in coffee quality, and the influence of roast color and development time on flavor. It also covers strategies to avoid roasting defects, explores the thermodynamics of coffee roasters, and advises on adapting
This blog explores how coffee roasting is more than just a business; it’s a journey that intertwines personal values, sensory science, and customer engagement. Key insights include applying Clayton Christensen’s ‘Jobs to be Done’ theory, Ken Wilber’s Integral theory, mastering sensory skills for quality control, and aligning your roastery with personal growth. Whether you’re a seasoned roaster or new to the field, this post emphasises the importance of continuous learning and experimentation to find your way (and your roast profile curves!) rather than ‘following somebody else’s curves’. The purpose is to create great coffee, a fulfilling life, and a vibrant community in which your deepest values, passions, and purpose are the heart of your organisation’s value.
What defines high quality in coffee? It is perhaps not as simple to answer as we initially might think. So what is it, and how can we deliver high quality to our customers? Quality is an abstract concept that is commonly used in industries. A ‘high quality product’ has positive connotations like superior, refined or
Get your free copy of CoffeeMind’s version of The Business model canvas here by clicking the image: (BusinessModelCanvasCoffeeMind.pdf) The Business Model canvas is a tool for business development so that you can focus on your how you could structure the business around your coffee product in a direction of your liking. You can read more
Origins sell out. I can always guarantee my costumers ‘Brazilian’ or ‘Guatemalan’ coffee. In commodity this is the most specific level products are defined on. Actually, often this is even way more specific than the supermarket blends where sometimes you wonder, if it is 100% coffee at all… In specialty its different. Here transparency is