Transform Your Coffee Roastery: A Comprehensive 6-Month Online Consultancy Program

Join Morten Münchow for an exclusive deep dive into coffee entrepreneurship with our enhanced 6-month consultancy program. With just 8 participants per group, this program ensures a focused and interactive environment, fostering both peer learning and personal guidance.

Program Overview:

  • Duration: 6 months
  • Format: Monthly meetings, complemented by e-learning modules and strategic homework.
  • Group Size: Maximum of 8 participants
  • Price: EUR 600 per person per month, exclusive of VAT. Each session is billed separately, allowing you the flexibility to manage your participation.

Session Schedule and Themes:

  1. August 22, 2024 – CoffeePreneurship: Learn to master your life and business with tools for setting flexible goals and effective planning. Develop a one-pager for your decade-long ambitions, annual plans, quarterly pamphlets, weekly evaluations, and daily morning discipline checklists aligned with your core values.
  2. September 19, 2024 – Control: Gain complete control over your roasting process with a simplified thermodynamic model. We’ll guide you through the Standard Roast procedure on your machine, helping you develop your unique profiles and move beyond mimicking others’ curves.
  3. October 17, 2024 – Experimentation: Sharpen your experimental skills to refine your coffee offerings. Understand the fundamental theories of science and research design, avoiding confounding factors for clear, actionable results. This module incorporates methodologies from our CoffeeScience for CoffeePreneurs podcast.
  4. November 14, 2024 – Sensory Descriptive Analysis: Enhance your sensory evaluation skills to better understand and modify roast profiles. Gain confidence in your sensory abilities through online exercises, grounded in our own scientific research and sensory training practices.
  5. December 12, 2024 – Consumer Profiling and Segmentation: Learn to identify and cater to the preferences of specific consumer segments. Understand your customers’ physical, psychological, and social needs, and tailor your product to satisfy the customers you want to attract and retain.
  6. January 9, 2025 – Lean Production and Continuous Improvement: Implement lean methodologies to improve efficiency and adapt your business as markets evolve. Focus on what your customers value most and streamline your processes accordingly, aligning continuous improvements with your changing life values and passions.

Your Instructor:

Morten Münchow, renowned for pioneering sensory descriptive analysis, brings his extensive teaching experience and research knowledge to provide unmatched insights into coffee roasting.

Why Join?

This program is designed not just to enhance your roasting skills but to transform your approach to business and personal fulfillment. Engage in a transformative journey that aligns your coffee roastery operations with your broader life goals.

Reserve your spot now and embark on a journey to redefine your coffee roastery as a source of personal and professional fulfillment.

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1st session: CoffeePreneurship
Available Tickets: 8

This is the first session of the 6 sessions in the Transform Your Coffee Roastery Comprehensive 6-Month Online Consultancy Program

The "1st session: CoffeePreneurship" ticket is sold out. You can try another ticket or another date.
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22 Aug 2024


1:00 pm - 3:00 pm






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