SCA Roasting Professional with Integrated Scientific Sensory Skills Assessment

If you’re an Ambitious Coffee Roaster who wants to become a respected and self-confident coffee roaster, serve your customers well, and even run a successful business… then our new 6 day (2 days of e-learning + 4 days hands-on)

“SCA Roasting Professional with Integrated Scientific Sensory Skills Assessment”

from Coffee Roasting education expert Morten Münchow, is the most critical Course you can find to get you there!

Morten was the lead creator of the SCA Roasting curriculum from 2013-2018 but has since stopped in 2018 worked intensely on 

• scientific sensory-based research on coffee roasting (www.researchgate.net/profile/Morten-Muenchow)
• sensory skills training (see Ida Steen’s webinar about the research: “A scientific approach to improving your sensory skills”)
• teaching methodology of coffee roasting (presented in The Elements of The Perfect Coffee Roastery webinar and CoffeeScience for CoffeePreneurs podcast podcast) 
• The dynamics of Business models of coffee roasteries (published in Journal of Business Strategy: “Creativity and Commerce: A Shifting Balance for Specialty Foods and Beverages”)

to provide a broader yet more straightforward, more coherent framework and more result-efficient than what is presented in the SCA curriculum itself (even though the SCA curriculum is also fully included in this course)

So be ready to acquire the SCA Roasting Professional curriculum + CoffeeMind proprietary approach to coffee roasting and sensory skills learning, which incorporates state-of-the-art 

• Lean Production Process Engineering (simplicity and focus on the few things that matter and forget the rest)
• Consumer science (build your organization around your chosen customer segment based on how you have decided you want to live your life as a CoffeePreneur)
• Sensory science (quantitative feedback
• and variation analysis of your sensory scoring skills across basic taste and aroma categories)

At CoffeeMind Academy in Copenhagen we have 6 different brands of roasters (in alphabetical order:)

• Aillio Bullet R1
• Coffee-Tech Silon
• Ikawa Pro
• Loring 1 kg
• Probatino
• Stronghold S7 Pro

This means that you can experience a lot of different technology during the course.

“SCA Roasting Professional with Sensory Performance”

Will give you

• What every Ambitious Coffee Roaster needs to know about getting skills and knowledge on coffee roasting to the highest level aligned with scientific practices.
• All the facts and skills to become completely confident about coffee roasting without all the non-factual anecdotes.
• Know what to do and why to do it at a completely different level so (stop following somebody else’s curves!)
• Run a successful business without worrying that customers and peers don’t like your coffee.
• Short and long-term solutions for making roast profiles without all the uncertainty.
• Quickly get a rock-solid and relevant Quality Control method with minimum waste because you make decisions based on the latest scientific findings in coffee roasting research.
• Understanding your strengths and weaknesses in sensory evaluation of roast profile modulation
• Never again feel stuck with roast profile design will truly make you a successful coffee roaster.
• And, as a special bonus, you’ll also discover a scientific method to distinguish between facts and fiction regarding coffee roasting and sensory skills advice so that you can keep your mind focused and clean when looking for useful knowledge and skills in the future!

… and much!

“SCA Roasting Professional with Sensory Performance” includes

6 days of training of which

•  2 day is elearning  (6 hours of e-learning about Roast Profile Design 2 hours of e-learning about Sensory Skills training) and 5 hours of SCA Roasting Professional curriculum.
•  4 days on site theory and hands on roasting and sensory skills assessment with Morten Münchow

The sensory skills assessment is taken from Ida Steens groundbreaking research in sensory learning

A printed copy of

• CoffeeMind’s collection of 13 scientifically published papers
• CoffeeMind’s Flavour wheel in B2 poster format

Digital files

• 3D print file CoffeeMind’s Color Palette
• CoffeeMind’s Flavour wheel in high-resolution pdf format
• CoffeeMind’s cupping form pdf in a small handy business card format.

Price: €1’600

You’ll Start Seeing Results In 6 Days

So if you’re an experienced coffee roaster who dreams about acquiring skills and knowledge to the absolute highest international standards and is serious about becoming completely confident about coffee roasting, here’s why you can’t wait and must act on this right now.

• get rid of all the insecurity now and get confidence based on a scientific approach to coffee roasting
• all your product development and quality control processes and decisions rest on using the correct methodology so why not implement CoffeeMind’s simple scientific methods based on sensory facts – now
• your company could be a science-based organization with minimal waste of time and disappointed customers after implementing what you learn during these 6 days

Get Started Right Now

So go ahead, find the date that suits you, and secure your seat, and you’re well on your way to becoming the coffee roasting expert of your dreams.