Simon Borrit is CoffeeMind’s Market Director and as such is responsible for understanding and designing CoffeeMind’s existence in the Specialty Coffee market in collaboration with the CEO and CoffeeMind’s staff. Simon has a Masters Degree in Management of Creative Business Processes from Copenhagen Business School where he first came into contact with CoffeeMind during a research project on Exploring the dynamics of Business Models of Coffee Roasteries Worldwide.