Discover the Essentials of Coffee Roasting and Sensory Evaluation
For Just €10!
Master foundational roasting techniques and sensory skills with practical tools, all while saving time and money!
Summary of the Offer:
Get instant access to foundational tools and resources for coffee roasting and sensory evaluation, all for just €10!
Here’s what you get:
- “Roast Profile Design Basics” E-Learning Course (€30 Value)
- CoffeeMind’s Flavour Wheel PDF (€5 Value)
- CoffeeMind’s Cupping Form + Roasting Iteration PDF (€5 Value)
- CoffeeMind’s Color Correlation Framework PDF (€5 Value)
- Sensory Foundation E-Book (€10 Value)
- Roasting Foundation E-Book (€10 Value)
Total Value: €65 – Now Just €10!
Save €55 (85%) and get everything you need to start building your foundation with scientific simplicity today.
Take Control of Your Coffee Roastery for Just €10
If you’re a coffee roaster looking to save time and money while creating exceptional products, this bundle is for you. Designed to eliminate confusion and frustration, this offer gives you access to powerful tools and resources so you can start building a successful roastery today
Why This Bundle Is Perfect for Coffee Roasters
This bundle is designed to solve the biggest challenges coffee roasters face today. Whether you’re struggling to design roast profiles, evaluate your sensory data, or align your products with customer needs, these resources will give you the clarity and confidence you need to succeed.
- Save Time and Money: Avoid costly mistakes by using scientifically proven methods that eliminate trial and error.
- Build Confidence: Learn to trust your process with tools and techniques that deliver consistent, reliable results.
- Understand Your Customers: Reverse engineer your products to meet your customers’ exact needs, ensuring satisfaction every time.
Why I’m Offering This for Just €10
I created this bundle to help as many roasters as possible get a head start with Scientific Simplicity. My goal is to provide you with the tools you need to quickly and effectively build a strong foundation in coffee roasting and sensory evaluation. I want this to be a no-brainer for anyone interested in saving time and money while creating a successful roastery.
This isn’t just an offer—it’s your opportunity to skip years of frustration and jump straight into a proven approach that works.
For the price of a cup of coffee you can become a respected and self secure coffee roaster without the headaches.
What People Are Saying About This Training
Testimonials from Our Google Reviews
Morten Münchow and Ida Steen are founders of CoffeeMind and have been teaching
Published 15 scientific publications
- Inter-rater reliability of “clean cup” scores by coffee experts
- “Quality does not sell itself”. Divergence between “objective” product quality and preference for coffee in naïve consumers
- Steam-frothing of milk for coffee: Evaluation for foam properties using video analysis and feature extraction
- Systematic Review of Methods Used for Food Pairing with Coffee, Tea, Wine, and Beer
- Pairing coffee with basic tastes and real foods changes perceived sensory characteristics and consumer liking
Constuled 30+ startup roasteries world wide since 2007
SPC, South Korea 2007
Origin, South Africa 2009
VOL1, Kuwait 2014
2º NORTH COFFEE CO, Singapore 2015
Beans Coffee, Holland 2022
Partisan Café Artisanal, Paris 2022
Contributed to the global coffee community by leading the way for eductation
2013-2018 Morten was lead creator of SCAE/SCA’s Roasting Curriculum.
2014-2018 Ida was co-creator of SCAE’s/SCA’s Sensory Skills Curriculum
But if you still need to know more about the offer package before making a decision read on:
A more detailed description of the offer and the bonus products
Normal price €30
The E-learning course covers CoffeeMind’s approach to roasting and sensory skills and provides youthe basics in a deep no-nonsense level you have not seen before. We only cover relevant, proven and practically actionable concepts and theories aimed at you customer strategy. No pointless rabbit holes or other time wasters as illustrated on the below picture that captures the essense of our proprietary competency road map for how we help Startup Roasters to success.
Bonus #1 – Flavour Wheel PDF
“CoffeeMind’s Flavour Wheel” pdf
Total Value: EUR 5
- This a pdf with CoffeeMind’s Flavour Wheel in full print quality (scaleable vector graphics) gives you the keys to describe the aroma of coffees.
- Teach and describe your coffees well to your audience.
- Know and use the relevant set of aromas by heart so that you can easily describe coffees to colleagues, peers and customers.
Get This For FREE When You Order ‘Roast Profile Design Basics’ Today!
Bonus #2 – CoffeeMind’s Cupping Form + Roast Iteration PDF
“CoffeeMind’s Cupping Form and Roast Iteration business card” pdf
Total Value: EUR 5
- CoffeeMind’s Cupping form is solving the scoring of coffees inspired by Sensory Descriptive analysis and consumer science by just focusing on comparing intensities of coffees in a specific project and scoring the ‘expected suitability’ of the coffees for the customer segment addressed in the business model.
- The other side of the card contains the necessary (and sufficient!) parameters for roast planning and evaluation in a handy format where you have all your thoughts and conclusions of all your roasts in a handy pile of business cards that are easy to later bring to the cupping table
- This integrated roast planning, parameter evaluation and sensory evaluation is the system that contains Coffeemind’s unique ‘Plan, Execute, Learn’ (don’t improvise!) that all CoffeeMind Alumni (1600+) are familiar with
Get This For FREE When You Order ‘Roast Profile Design Basics’ Today!
Bonus #3 – Roast Color Correlation Table
“CoffeeMind’s Color correlation framework”
Total Value: EUR 5
- This a pdf with CoffeeMind’s Roast Color Correlation table. Javalytics, Lighttells, MyTonino, ColorTrack makes it simple to convert values between different roast color measurement standards.
- Read teaching material and blogs using other color standards than your equipment and still relate it to your situation.
- Talk with others even though the use and report color values with different equipment.
Get This For FREE When You Order ‘Roast Profile Design Basics’ Today!
Bonus #4 – CoffeeMind’s Roasting Foundation E-book
“CoffeeMind’s Roasting Foundation E-book”
Total Value: EUR 10
- An introduction to Coffee Roasting for beginners
- Written by Morten Münchow in 2018 to cover SCAE/SCA’s Roasting Foundation curriculum of which Morten was lead creator from 2013-2018
- ”Keep it simple”
- With a bonus chapter about entrepreneurship theory and praxis
Get This For FREE When You Order ‘Roast Profile Design Basics’ Today!
Bonus #5 – CoffeeMind’s Sensory Foundation E-book
“CoffeeMind’s Sensory Foundation E-book”
Total Value: EUR 10
- An introduction to Sensory Evaluation for beginners
- Written by Ida Steen in 2018 to cover SCAE/SCA’s Sensory Skills Foundation curriculum of which Ida was co-creator from 2014-2018
- ”Keep it simple”
- Includes a lot of practical exercises for you to do at home to improve your sensory skills!
Get This For FREE When You Order ‘Roast Profile Design Basics’ Today!
Last Summary of the Offer:
- “Roast Profile Design Basics” E-Learning Course (€30 Value)
- CoffeeMind’s Flavour Wheel PDF (€5 Value)
- CoffeeMind’s Cupping Form + Roasting Iteration PDF (€5 Value)
- CoffeeMind’s Color Correlation Framework PDF (€5 Value)
- Sensory Foundation E-Book (€10 Value)
- Roasting Foundation E-Book (€10 Value)
Total Value: €65 – Now Just €10!
Save €55 (85%) and get everything you need to start building your foundation with scientific simplicity today.
About the Creators
Morten Münchow, CoffeeMind Academy, Copenhagen
MA in Biology and Philosophy, 15 scientific publications
SCA coffee roasting courses & consultancy
Coffee roasting expert and scientist
I have regularly consulted with a variety of different sized roasteries around the world, including several times in South Korea, United Kingdom, South Africa, Nicaragua, Bolivia, Iceland, Sweden, Greece, Italy, Switzerland, Austria, Singapore, Kuwait and Denmark.
I have conducted research on cappuccino foam chemistry, roast defect, water quality, processing methods, starter cultures, sensory science, roasting defect, behavioral economics of consumer preferences, focus groups, roast degree preferences.
As a trainer, consultant and researcher, I am always interested in having a chat, or answering any possible questions that you may have, so please feel free to contact me any time!
Dr. Ida Steen, CoffeeMind Academy, Copenhagen
PhD
SCA Sensory courses and Sensory performance
Sensory Scientist and trainer
In order to develop the sensory mechanisms of coffee, I undertake further investigation for the industry interested in sensory profiling. Based on this, I train professional coffee tasters in order to have an expert panel specialized in coffee to be used in future studies.
As I have always been interested in the world of gastronomy, it seemed natural to me to study Gastronomy and Health at the University of Copenhagen. After graduating in September 2014 I gained employment as a sensory scientist in CoffeeMind.
During my studies I started a sensory project about coffee in cooperation with Morten, and for the first time I began to understand the amazing world of coffee. Coffee was something that I decided I wanted to develop a deeper understanding of, and therefore I chose to write my master’s thesis about it. I investigated how the serving temperature influences the sensory experience of a cup of coffee. This was the beginning of my increasing interest in coffee.