E-LEARNING COURSE

Early access and discount!

CoffeeMind will be releasing a new comprehensive e-learning course

MASTER THE BULLET
THE COFFEEMIND WAY

Releast date: 30th of July

The full course is still in the making, but jumping on this offer now you will get early access to:

• The Standard Roast on R1 and R2 Pro (release date Sunday 29th of June)
• Modulating Roast Color Intensity (release date 2nd of July)
• Modulating Development Time (release date 2nd of July)

Regular price EUR 300
exclusive WOC offer EUR 150

Key benefits:

• Stop copying roast curves – start designing your own.
• Sensory-proven methods to build your product range.
• Lean workflow tools for home or pro roasters.
• Product development strategies and tactics based on consumer choice
• Exclusive course-specific live Q&A sessions with Morten Münchow.

As a World of Coffee guest, you get exclusive access to a discounted enrollment in CoffeeMind’s signature e-learning course for the Aillio Bullet. Offer valid through July 1st, 2025

Mastering Coffee Roasting on the Aillio Bullet: From Technical Skills to CoffeePreneurship

Course Objective:

Enable students to confidently operate their Aillio Bullet roaster, build evidence-based roast profiles, conduct sensory-valid experiments, and strategically target authentic consumer segments, guided entirely by CoffeeMind’s competency framework and scientifically validated principles.

Module 1: Getting to Know Your Aillio Bullet Roaster

• Introduction to the Aillio Bullet
  • Model comparison (V1, V1.5, V2)
  • Understanding machine components and their function
  • Setup and safety considerations
• Hands-on Setup
  • First-time setup checklist
  • Roast management software (RoasTime) installation and setup
  • Initial burn-in roast and machine seasoning

Module 2: Achieving Control – Mastering Your Roaster Operation

• Principles of Control
  • Understand the variables: Temperature, airflow, drum speed, and time
• Roasting Step-by-Step
  • Preheating protocol and stability checks
  • Consistent coffee loading
  • Precise heat transfer management
• Creating Your First Roast Profile
  • Data-driven roasting
  • Practical session: Creating a basic roast profile from scratch.
  • Roast documentation for repeatability

Module 3: Experimentation – Validating Your Roasting Decisions

• Scientific Roasting Principles
  • CoffeeMind’s evidence-based research approach
  • Sensory science: Discriminative, Descriptive, Hedonic data
• Running Purposeful Experiments on Your Bullet
  • Roast profile modulation experiments
  • Avoiding experimental pitfalls
  • Valid comparative tastings: triangle and descriptive cupping
• Practical Experiment
  • Step-by-step airflow experiment
  • Analyzing sensory-proven results

Module 4: Evaluation – Trust Your Senses

• Understanding Sensory Skills
  • Developing sensory calibration
  • Objective sensory perception
• Practical Sensory Evaluation
  • Setting up sensory evaluation sessions
  • Sensory calibration exercises
  • Documenting sensory feedback

Module 5: Consumer Models – Build a Business Based on Your Journey

• Your Journey Matters
  • Learn how your own struggles, aspirations, and breakthroughs define your most aligned customer segment.
• From Roasting Epiphany to Customer Clarity
  • Step-by-step exercises to:
    • Map your personal journey (frustrations, breakthroughs, frameworks).
    • Define your “before” avatar – your ideal customer.
    • Translate your own transformation into a clear customer model.
• Craft Your Marketing Message
  • Learn to formulate:
    • Your “One Thing” that defines your offer.
    • Your “Big Domino” that knocks down all objections.
• Interactive Worksheets
  • Worksheet 1: Mapping Your Own Journey
  • Worksheet 2: Defining Your “Before” Avatar
  • Worksheet 3: Crafting Your Offer and Marketing Message

Module 6: Lean Production – Roasting Efficiently and Effectively

• Maximizing Value and Minimizing Waste
  • Lean roasting principles
  • Batch size and inventory management
• Operational Efficiency
  • Minimizing roasting waste
  • Roast software optimization

Module 7: CoffeePreneurship – Your Purpose and Your Market

• Finding Your “Why”
  • Clarifying your roasting vision
  • Integrating roasting into business strategy
• Aligning Vision with Customer Segments
  • Authentic consumer engagement
  • Targeting authentic customers strategically
• Strategy Development Exercise
  • Developing actionable market strategies

Module 8: Bringing it All Together – Bullet Roaster Mastery Project

• Integrative Project
  • Comprehensive roasting profile development
  • Documenting experimentation, evaluation, consumer segmentation, lean practices, and CoffeePreneurship insights
• Final Evaluation
  • Individualized feedback from CoffeeMind team

Regular price EUR 300
exclusive WOC offer EUR 150